The Diamond Authority

About Us

Meet the Experts Behind The Diamond Authority

At The Diamond Authority, it’s just the two of us—Jeremy and Diamond Dave. No salespeople, no pressure, just decades of expertise working directly for you.

ABOUT

Meet Dave

Dave’s journey in the jewelry industry started at age eight in his father’s store, LaRog Jewelers, on Portland’s east side. By 27, Dave and his brother Rick expanded the family business to the westside, turning LaRog into a beloved local institution. After a successful career, the brothers retired on February 14, 2024. While Rick embraced retirement, Dave realized he wasn’t ready to hang up his jeweler’s loupe. So, he partnered with his long-time friend and colleague, Jeremy, whom he’s worked with for over 30 years.

Dave says, “This is the most fun I’ve ever had—our new concept lets clients buy like we buy, direct and without any sales pressure.”

ABOUT

Meet Dave

Dave’s journey in the jewelry industry started at age eight in his father’s store, LaRog Jewelers, on Portland’s east side. By 27, Dave and his brother Rick expanded the family business to the westside, turning LaRog into a beloved local institution. After a successful career, the brothers retired on February 14, 2024. While Rick embraced retirement, Dave realized he wasn’t ready to hang up his jeweler’s loupe. So, he partnered with his long-time friend and colleague, Jeremy, whom he’s worked with for over 30 years.

Dave says, “This is the most fun I’ve ever had—our new concept lets clients buy like we buy, direct and without any sales pressure.”

ABOUT

Meet Jeremy

Jeremy’s journey in the jewelry industry began in Birmingham, England, where he honed his craft as an apprentice goldsmith in the renowned Jewelry Quarter. During his six-year apprenticeship, Jeremy also achieved the prestigious title of Fellow of the Gemological Association of Great Britain, solidifying his expertise in gemology.

In 1989, Jeremy brought his passion and skill to the United States, joining Dave and Rick at LaRog Brothers, where he proudly served clients for the next 35 years. After a summer of travel and plenty of time on the golf course in 2024, Jeremy and Dave realized how much they missed the industry and, most importantly, their clients. Fueled by their shared passion for fine jewelry and a commitment to excellence, The Diamond Authority was born.

Jeremy now brings decades of experience, craftsmanship, and genuine love for the jewelry business to The Diamond Authority, offering a trusted and personalized experience for clients old and new.

Our mission

Our mission is to offer you an exceptional experience, with quality and personal care at the heart of every step. Whether you’re selecting a timeless piece or envisioning something unique, we’re here to make your journey to the perfect diamond both special and memorable.

Our Values

We believe in the beauty of craftsmanship, the integrity of sourcing, and the value of experience. At The Diamond Authority, we combine tradition with innovation to bring you only the finest diamonds and jewelry.

Ready for a no-pressure jewelry experience?

Schedule your visit today and see why our clients love working directly with the experts.

Client Testimonials

1000+ GLOWING REVIEWS

Great customer service. Don’t waste your money or time at big box stores. Jeweler on site repaired my ring. It felt like it used to be when you had the town jeweler help you.
Patti Howard
Great customer service and willing to work with you. Great experience with them.
Stratton Turpen
First rate service, always communicate well about any purchases. Got my wife’s stunning engagement ring, wedding ring, my wedding ring and more here. Never once anything other than pleased with my choice!
Will Harden
I needed an adjustment to double channel set diamond ring, which was done beautifully with a clear focus on quality and great customer service. Also, incredible selection of jewelry in-store. Highly recommend this establishment!
J.
As always quality service, expert craftsmanship and knowledge of receiving the very best product!
Dan Woods
The best experience every time! High class establishment, and amazing jewelry. Always leave feeling taken care of and happy.
Brian Buckmier
Outstanding service, staff and values. We are so pleased with all the purchases we’ve made there. We continue to go back time after time.
Ken Steckler
Lovely store and staff. Repair one on time and was beautiful.
Geralyn Wiechert
Fabulous customer care: suggestions, full disclosure, friendly and outgoing!!!
Duff Minor
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A Century of Expertise

With over 100 years in the industry, our legacy of knowledge and skill ensures every piece is crafted to perfection.

Jewelry for Every Moment

Whether it’s a milestone celebration or a simple “just because,” our collection has something perfect for every occasion.

Diamonds for Every Preference

Choose between natural diamonds and sustainable lab-grown alternatives, each offering unparalleled beauty and brilliance to fit your values.